Highly measurable
Door drops are a highly measurable marketing channel, giving you clarity on their performance as part of a campaign.
Ways to track door drop response
It’s easy to track response using a range of methods such as:
- QR codes to instantly measure response
- Vanity urls to track performance across different creatives
- Promotional codes and dedicated contact details, enabling clear attribution of response and sales
- Web analytics to track campaign spikes and local engagement
- Customer feedback or redemption data as a proxy for effectiveness
- Brand and product search uplift studies
Door drops aren’t a one hit wonder, they stay in the home for almost 6 days on average so you can monitor both short and long-term performance. For example, immediate outcomes such as response rate, cost per acquisition and return on investment provide a clear view of short‑term effectiveness. They can also contribute to broader campaign performance e.g. uplifts in web traffic, search activity and engagement across other channels.
