How to produce high-impact catalogues

If you’re a retailer you will already know the power of catalogues. There’s nothing like picking up a physical catalogue, browsing through at your leisure and taking that next step to go instore or online. They are the closest thing to getting up close and personal with your products.

In an always-on world, catalogues offer huge opportunities for brands. They create awareness and inspire consumers to buy through other channels. They can be sexy too. Whether it’s AR, voice activation or the increasingly popular QR code, the fusion of physical and digital brings catalogues to life.

What you'll learn

• Why catalogues work so well – and what they could do for your business
• If catalogues are right for your business
• What to consider before getting started
• How to create a catalogue, including design, timing and costing considerations