“The Trust Factor” report: build brand trust with your marketing

92% of consumers act positively if they trust a brand. That doesn’t seem like rocket science, but until now, trust has been intangible, almost elusive. It is one of the biggest drivers of brand consideration and is imperative for any ambitious organisation. So, how does it work? How can it be harnessed?

Our new report will give you the answers through in-depth research and invaluable insights.

What you’ll learn

• Perspectives on trust and on our research from well-respected journalist, Emilie Maitlis, and CEO of The Advertising Association, Stephen Woodford.
• How you can develop a trust-led strategy for growth using useful, tangible insights.
• The ‘8 Pillars of Trust’ and how you can use this to plan for success.
• The importance of mail in your media mix and how it can help you build trust.
• How to use our interactive ‘Trust Explorer’ tool to identify any areas your organisation should focus on to effectively build trust.
• How you can gain a competitive edge.

Highlights from the Trust DMA Roundtable

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Dive into the highlights from our latest roundtable, where industry leaders react to insights from our new research, The Trust Factor. Hear their honest takes, see how the findings echo real-world experiences and discover how this perspective on trust could help shape your own work. Watch now.